Rob turns complex technology businesses into ones that execute, using product strategy, cloud platforms and applied AI.
The business challenges Rob is typically engaged to resolve, and the results that followed.
Rob works out what customers will actually pay for, then sets the pricing, packaging and go-to-market to sell it. He takes products from pilot to scale and builds the channels that carry them.
He takes ownership of stalled programmes, resets priorities and funding, and gets teams shipping again. He understands the technology well enough to challenge engineers, and focuses them on what matters to customers.
Rob builds the operating rhythm that connects strategy to day-to-day work: clear priorities, dashboards, weekly operating reviews and closed-out actions. Everyone knows what matters and whether it is on track.
When major accounts are under threat, Rob builds the retention strategy and governance to keep them, repositioning the product around what customers value most.
He assesses the technology, product and commercial health of acquisition targets, and helps integrate or separate businesses once a deal is done.
Rob puts AI into production with proper evaluation and launch gates, and has the judgement to stop it when it isn't safe or accurate enough. The aim is measurable value, not experiments.
Make things better than you found them, and build capability that lasts.
Five of Rob's seven direct reports at Envista were promoted, and two of his processes became enterprise standard work.
Rob is a business leader first. He uses product strategy, cloud platforms and applied AI as tools for growth, and he judges the work by its outcomes: revenue, retention, a lower cost to serve, and platforms that keep creating value long after launch.
His speciality is helping organisations scale smarter, turning legacy, services-heavy or manual operating models into durable SaaS and platform businesses. He has built and led global product and R&D organisations in startups and Fortune 500 companies, with accountability for multi-year portfolios and annual investment of more than US$100M.
He brings genuine technical fluency, with a master's in systems engineering focused on software and information security, and a degree in statistics. His value lies in connecting that technology to customers, commercial outcomes and execution, and he is as comfortable setting strategy with a CEO as he is in an operating review working out why delivery has stalled.
Much of that work has been in regulated, customer-critical settings, including medical devices, dental, industrial technology and enterprise software, where innovation has to sit alongside reliability, compliance and continuity. His operating discipline comes from the Fortive and Envista business systems: Hoshin Kanri, visual daily management, performance tracking against target and standard work, applied without unnecessary complexity.
The cadence Rob builds in every organisation, connecting strategy, product, R&D, talent and commercial execution to business outcomes, so strategy shows up in what teams actually ship, sell and deliver.
It is the same loop each time: set the few priorities that matter, make performance visible, review it on a fixed rhythm and close the actions, then reset.
Rob has worked across the United States, Europe and Asia-Pacific, and has led directly in the Australian market, with a Sydney-based remit at Fortive and responsibility for Envista's Australian growth.
Results from NYSE-listed multinationals and venture-backed SaaS, each delivered through operating discipline.
A mandate spanning three enterprise assignments: product, platform and commercial strategy; business operations and operating-model transformation; and interim engineering leadership.
Built the product and technology organisation from inception to a 30-person team spanning engineering, product, design, marketing, call centre and inside sales, as executive partner to the CEO and Board.
Promoted from Senior Director within three months to lead global innovation, portfolio strategy and growth across Japan and Asia-Pacific, directing a US$100M+ annual R&D portfolio.
Plenty of executives talk about AI. Rob has deployed it into production and made the hard governance calls around it, across enterprise software, regulated healthcare and a global marketplace. He has done this in the United States and Europe, inside the companies building the technology rather than adopting it second-hand, and brings that experience to Australia just as it is needed most, with the technology changing by the day.
Deployed LLM/RAG agents for tax and compliance classification with defined evaluation standards and pass/fail launch gates, cutting manual effort by around 30% in pilot environments, while driving AI adoption across a 300-plus engineering organisation.
As CPTO, Rob set safety-first governance for clinical image analysis, predictive analytics and triage, and halted automated diagnosis when accuracy reached around 80% against a required threshold above 97%.
Owned ML risk and reserve models for seller payouts, paying sellers around 23% faster while reducing fraud exposure.
Leads product and technology due diligence on AI and developer-platform acquisition targets, informing investment decisions.
Stanford AI in Healthcare (2026), Google AI Professional (2026) and AWS Machine Learning.
Alongside his executive roles, Rob advises healthcare and technology ventures on technology and AI strategy, commercialisation and go-to-market.
Board Advisor to a US healthcare technology venture focused on price transparency and cost reduction, leading go-to-market strategy and product positioning.
Board Advisor to a Balkans-based telehealth venture, guiding platform architecture and build ahead of commercial launch.
Board Advisor to an early-stage blockchain and digital-asset venture on product strategy, go-to-market and technology risk.
Board Advisor to an aged-healthcare not-for-profit on governance, digital strategy and programme development.
A Forbes Technology Council contributor with more than 30 published articles on AI strategy, product leadership and transformation. Rob is also a three-time Amegala conference speaker and a guest on The Sync Leadership Lab podcast.
Rob welcomes conversations with CEOs, investors and executive search partners about product, technology, AI and transformation.